Toxic people, trademark infringement, and domestic terrorism were all in the background of the Deploraball, and a lot of the drama was starting to distract an event organizer and me. A mindset shift was in order.

  • We are going to wow everyone who attends.”

That became our mantra. Our event would wow attendees, wow the skeptical Press Club hosts, and wow the world. Every conversation we had about the drama mongers and saboteurs ended with, “We are going to wow people.”

This movement, this New Right, is the combination of political philosophy and mindset. Yes, we have our ideas, and our ideas are better than anyone else’s. It is also impossible to put our ideas into effect unless we go deep within our own minds, direct our focus away from the dramatic and even feral people, and focus on what matters.

The Deploraball exceeded everyone’s expectations. Even Peter Thiel attended.

As Cernovich rolled on, I noticed a familiar-looking man in an open-collared shirt, a few feet to my left: Peter Thiel, the Silicon Valley billionaire who was serving on Trump’s transition team. He was sweating in the heat of the packed ballroom but gamely posing for photos with a stream of admirers (though he demurred when I approached him with a notebook). One of them, an earnest-looking young man with a ponytail, showed him a picture he had on his phone — Thiel as Pepe the Frog, the once-benign internet meme. Thiel smiled.

How can we wow everyone?

The Deploraball was packed to capacity.

Mike Cernovich, a controversial internet provocateur whom many associate with the alt-right movement, sat comfortably in a flimsy chair at the end of a vacant hall, removed from the Deploraball, a party he was hosting on the eve of President Donald Trump’s inauguration. Just moments before, he had taken the stage to loud cheers from a packed ballroom gathered to celebrate Trump’s victory. A series of acts followed him. Milwaukee County Sheriff David Clarke. Jim Hoft, of the Gateway Pundit blog. Jeff Giesea, an entrepreneur associated with tech-billionaire Peter Thiel.

Everyone had a blast.

The event had all the trappings of a Trump rally, proving that the same effect can be achieved without Trump’s physical presence; the booming cheers, the chants (“USA! USA!” “Lock her up!”), the hats. It was like a Twitter feed exploding into real life. There, in the flesh, was Bill Mitchell, Twitter’s favorite Trump booster. Michael Flynn, Jr, the son of Trump’s national security advisor Michael Flynn. “Pharma bro” Martin Shkreli. Paul Ryan’s primary challenger, Paul Nehlen.

And of course Cernovich himself, who was greeted like a hero.

The contrast between the riots outside and the party inside was striking.
Outside was darkness, negativity, and fascism – while inside was light, positivity, and freedom.

Here are some pictures from the Deploraball.

High resolution photographs are available here for your download and use.

Deploraball pictures from Twitter and social media.


I also covered the riots and was pepper sprayed for getting too close to the action.

The Deploraball was a great learning experience. As one attendee, a Marine officer told me, “You’ve added party planning to your talent stack.”


The Deploraball was Gorilla Mindset in action.

Some people wonder if Gorilla Mindset works. The proof is right in front of you.

Two years ago I was a complete political outsider. A few days ago I held the hottest, most in-demand Inaugural ball, which everyone thought was amazing.

You can do anything you set your mind to, if you set your mindset right. Gorilla Mindset teaches you the way. Buy it here.