“Yo, have you heard my mix tape?!” Anyone who has been in Times Square in NY or in other areas where rappers congregate can relate. Everyone has a mix tape, and everyone wants you to listen to it. While promoting your business is necessary, there are a few tips to keep in mind.

The hot chick knows that all of the men who approach her want one thing, and that the entire conversation is a ruse. That’s why hot chicks are “bitches.” Who can blame them for refusing to pretend to be interested in what someone is saying, when you’re only running game to get up in there.

I’m starting to feel like that “hot chick.” My emails and DMs and messages are full of stuff people want me to promote. While happy to promote people, there are many who are ruining it for everyone by insisting I promote everything they do, and often their message is merely a copy-and-paste of a Tweet.

Some basic ideas.

  • Have you reviewed Gorilla Mindset on Amazon or your blog? If you haven’t, then I’m not going to link to you.
  • Have you reviewed MAGA Mindset on Amazon or your blog? If you haven’t, then I’m not going to link to you.

I actually earn my living off of book sales and not advertising. My Patreon doesn’t go into my pocket, that goes out into other people’s pockets. 100% of it.

Thus if you want me to promote you for free but are too busy to review my books on Amazon, then you care only about yourself.

No one owes me book reviews. Likewise, I owe no one a viral Tweet or video.

You know how I met Scott Adams? I reviewed his book! When I want to meet someone, I write about them (providing value to them) rather than “pitch” them my “mix tape.”

I don’t go around copying-and-pasting links to my stuff to other people and spam them. I do the opposite. I promote their stuff. If they like what I have to say about them, maybe they’ll check out my stuff. Or maybe not. People are busy and no one owes me anything.

Did you know I never asked Dave Rubin or Stefan Molyneux to be on their shows? I never asked Joe Rogan to be on his podcast. (He black listed me, incidentally, which is weird but that’s life.)

 

 

BTW, I don’t “believe my own hype.” The opposite is true, other people want the “hype.” Half of my day is spent filtering through self-promotional garbage. (Yes I could hire someone to do that, but one reason I was able to see Trump would win is because I remain connected to the people.)

Focus on the value you can give rather than the value you can extract. This is true is online life and real life.

99% of what I do online is given away, that’s free value, which is why people buy my books. People are far more likely to build you up if you build them up first. That’s the MAGA Mindset way.