What if you didn’t treat an election as an election and instead viewed it as a marketing campaign (which it is). Which is a more effective branding strategy?

Babes for Trump.

Babes for Trump

Bros for Hillary.

Bros for Hillary

Who would you rather identify with – attractive women or those “bros”?

Trump is winning and Hillary is losing because Trump’s brand is aspirational.

My understanding of marketing is why I called Trump’s rise.